Fashion Nova - Mobile Web Redesign
Fashion Nova is the fastest growing e-commerce brand in the world and the largest store on Shopify. In late 2019 I was tasked with steering a full redesign of our e-commerce site, with a mobile-first focus. Partnering with our teammates at Shopify, I led design on all touch points across the site. In under 6 months I achieved my goal of increasing sales and conversions while bringing our site to par with best practices in UX/UI design.
